| Type | Private Subsidiary[1] |
|---|---|
| Industry | Imaging |
| Founded | Japan (1948) |
| Founder(s) | David P. Bushnell |
| Headquarters |
9200 Cody Street, Overland Park, Kansas 66214-1734, United States Simmons Outdoor Corporation-Thomasville, GAHQ & all other subsidiaries-Overland Park, KS |
| Number of locations | 2 |
| Area served | Worldwide |
| Key people | Blake Lipham, President & CEO Chuck Gessler, CFO |
| Products | binoculars, telescopes, firearm scopes, flashlights, GPS devices, holographic weapon sights, sunglasses, laser rangefinders, night vision devices, speed gun, spotting scopes, trail cameras, Travel Tunes, WeatherFX |
| Revenue | $64.9M USD |
| Owner(s) | MidOcean Partners |
| Employees | 1005 |
| Parent | 560 Companies |
| Subsidiaries | Bollé Performance Eyewear Browning Sports Optics Serengeti Eyewear Simmons Outdoor Corporation Tasco |
| Website | Bushnell.com Bushnell Europe Bushnell Golf Bushnell Golf Europe Bushnell Trophy Cam Community |
Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products, is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic weapon sights, game cameras and other high-end optical equipment. The company also sells Bollé Performance Eyewear ski goggles and sunglasses (which includes the H20 Optix sunglasses brand), and Serengeti Eyewear all-purpose sunglasses. It was founded in 1948 by David P. Bushnell, during his time in Allied-occupied Japan.
Bushnell's mission statement at their main web site[2] is:
"To develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts"
Contents |
Bushnell Outdoor Products[3] is the parent company of these brands:
Bushnell also has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned by MidOcean Partners, a private equity firm that acquired the company in a leveraged recapitalization in 2007. Previously, the company had been owned by Wind Point Partners,[17] another private equity firm, which had acquired Bushnell in 1999.[18] In June 2008, Bushnell acquired the assets of Simmons Outdoor Corporation, a manufacturer of lower-priced optical products.
Bushnell produces WeatherFX personal weather stations called the FX3, FX5, and FX7 for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.[29]
Two GPS products were created by Bushnell in 2006 that are the first GPS devices to allow the use of aerial and satellite imagery to be integrated into the display.[30] They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info.[31][32] In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream Magazine.[33][34]
Bushnell also has a line of simple GPS devices called Backtrack. They allow users to set up to 5 locations (depending on the model), and forget about the device until they have to return. The device then utilizes a digital compass and basic GPS technology to return to the set location. The current line of Backtrack Devices includes the Original Backtrack, the Backtrack Point 3, and the Backtrack Point 5.[35]